Vida Travel Media Launches Costa Rica Guest Magazine Tapping 65% Growth in Adventure Travel Market
The new specialty magazine of Costa Rica targets travelers looking for more authentic and meaningful travel experiences. Its current, accurate and authoritative content guides readers to find the Authentic Costa Rica.
Escondido, CA (PRWEB) October 09, 2013
Vida Travel Media today launched Costa Rica Guest, a new travel magazine that showcases real and meaningful travel experiences in Costa Rica. It brings the people, places and real experiences to readers in a fresh and original format so they can stop searching and start finding the authentic Costa Rica.
Costa Rica Guest is for those seeking to get off the tourist treadmill to find more active, rewarding and memorable travel experiences. The innovative publication inspires readers to look beyond the traditional vacation, to find new ways to preview Eco, cultural and adventure tourism through a unique perspective, as a guest of the people, not a tourist.
Today, more than ever, travelers are seeking an experiential dimension and more meaningful content in their vacations. Going beyond traditional resort, rest, relaxation and great scenery, travelers demand something unique. They want interaction with people, cultures, wildlife and adrenaline-charged activities to complete the vacation requisites. It’s the emotional connections and the physical accomplishments that become the bragging rights and memories from an extraordinary trip. Costa Rica Guest addresses these growing trends through its first person, guest point of view.
The market for this type of tourism, adventure travel, continues to be the fastest growing segment of international travel. The just released Adventure Tourism Market Study 2013, by The George Washington University and Adventure Travel Trade Association confirms that the ongoing recovery from the global financial crisis has led to considerable growth in global tourism, hitting an all-time high in 2012. This expansion has contributed to a staggering 65% year over year growth in the adventure travel sector.1 In the same study, adventure travelers ranked natural beauty, activities available and the climate of the destination as the three most important factors in choosing a destination. Costa Rica is uniquely suited to meet these criteria and the growing needs of sustainable adventure travel. Costa Rica Guest is uniquely destination-focused to bring the best of Costa Rica’s adventure and Eco-tourism to its readers of all ages and abilities.
Costa Rica Guest will introduce readers to the people, places, foods, cultures and Eco-tourism activities with a sense of belonging rather than observing from afar. We’ll awaken senses with vivid, original content and images that inspire, encourage and allow one to virtually feel, smell, taste and hear what’s in store when they visit Costa Rica.
The online edition is available immediately at http://www.costaricaguest.com/magazine. Premiere issue readership is expected to exceed 20,000 readers through its distribution channels, including travel agency networks, hotels, and tour operators, advertisers, printed and online. The English language publication will be published three times a year in both print and digital formats with updates and timely stories throughout the year. The online, page-flip edition’s integrated social media includes Twitter and Facebook and share functions. Online subscriptions are free with registration, while high quality print editions are expected to be around $7.99.
About Vida Travel Media
Costa Rica Guest Magazine and its website, http://www.costaricaguest.com are published by Vida Travel Media, founded in 2012 as an independent media company headquartered in Escondido, CA. Vida is Spanish for life or living; we are about bringing travel to life and enhancing life through travel. Our commitment to authentic, inspiring and accurate travel content allows readers to adopt different perspectives on travel, encouraging more aware, involved and connected experiences within the host country, to experience a new location as a guest, not a tourist. In addition to its US location, Vida Travel Media will have local presence in Costa Rica for Central American sales and public relations in Q1 2014. The company expects to expand its online travel offerings significantly over the next 12 months.
1 “Adventure Tourism Market Study 2013”, Adventure Travel Trade Association and The George Washington University, August 2013.
The names of actual companies and products mentioned herein are the trademarks of their respective owners. Costa Rica Guest and Authentic Costa Rica are trademarks of Vida Travel Media in the United States and/or other countries.